The best logos are iconic. They convey a message about a business using color, typography, and images. Even proportion and white space matter in logo design. Your logo should never be an afterthought or outsourced to an amateur designer who charges pennies on the dollar for their work.
Invest in logo design and it will pay dividends.
At Keylitix, we offer professional graphic design services, which includes logos and other brand assets. We approach logo design as an iterative process; we collaborate closely with you to develop your unique brand identity. We believe logo design should be fun and inspiring; it should make you envision all the possibilities for your business. When we’ve done our job right, you’ll feel a rush of excitement and pride whenever you hand someone a business card with your logo on it.
Logo Design Process
Our logo design process is similar to our website and application development process, with a few key differences.
Consider this our strategy session. It begins with us asking questions about your business; not just where it is now, but where you want it to be in the future. We’ll talk about who your customers are and who you are. We’ll work together with you to decide what you want to convey with your branding. Reliability? Competence? Quirkiness? Your logo speaks to potential customers—make sure it’s sending a message you want them to hear.
This is where the magic happens. We take your ideas, combine them with ours, and create one or more concepts. Whether you love them or hate them, we want your honest feedback—because the first concept is rarely the last concept. We go back-and-forth with you, working together to craft branding that feels true to the spirit of your business.
While some businesses simply need a logo, others need a brand identity. Should you choose to go beyond logo design, we can also provide you with submarks, typography recommendations for your website and marketing materials, social media graphics, packaging mockups, and more.
When your final logo is complete, we will deliver it to you in several types of image files for use in all formats. We’ll also include your color palette, along with style and usage guidelines, to keep your branding on point.
Why Use Keylitix for Logo Design
We get it; we’re known for website design and business software, not logos. We happen to think this gives us an advantage over the competition—we know how logos work in the real world. There’s nothing more frustrating for a small business than paying for a logo that doesn’t work well on their website or social media. We design logos and branding that can be used across multiple platforms, in print and on the web.
Sound good? We’d love to discuss how we can help your business grow with professional branding. Contact us today to get the ball rolling.