If you’re about to embark on a website redesign, you likely feel overwhelmed by all the options. There are so many bells and whistles available and an inexperienced web designer may try to convince you to implement every single one of them! At Keylitix, we prefer keeping things simple and streamlined—we believe in embracing design elements that enhance usability and eschewing those that serve no real purpose or slow down your website.
Here are the elements of design that are worth investing in.
1. Responsive Design
While it’s true that a non-responsive website will work on tablets and smartphones, that doesn’t mean it will work well. A website that’s not optimized for mobile devices may have text that’s cut off, images that are too big or too small, and navigation that’s virtually impossible to use on a touchscreen. This is a surefire way to send visitors over to your competitors’ websites. With a responsive design, your site will render well on any computer or device. It’s not an option; it’s a must.
2. Intuitive Menus
If you don’t make it easy for your clients and customers to navigate your website, they won’t find the information they need, which can result in lost business. Use an organized hierarchy for your pages and menu options and label them with terms that are easily understood by the general public—if you run a restaurant, for example, “handhelds” might sound like a fun name for sandwiches, but sticking with sandwiches is better for usability and also better for SEO.
3. Calls to Action
Why do you want people to visit your site? Is your goal to get them to book an appointment? Purchase a product? Sign up for a subscription? The best way to get conversions is to state exactly what you’d like your visitors to do.
4. Relevant, High Quality Images
It may sound counterintuitive, but adding images makes your site more readable. Text that’s broken up is easier on the eyes and more likely to be read by your visitors. But don’t just add any images to your site—spring for high quality stock images or, if it’s in your budget, custom images created just for your business. Show your actual employees hard at work rather than using a generic image of someone typing on a laptop; if you sell products, take your own pictures for a professional, uniform appearance on your site rather than relying upon images from manufacturers.
5. Professional Branding
We see a lot of clients who assign their branding to the lowest bidder—and it shows. Instead of going with graphic designers from overseas who charge a few bucks for a logo, use a professional graphic designer. In addition to website design, we offer branding and logo design services at Keylitix to help you elevate your online presence.
6. Social Proof and Testimonials
Social proof shows potential customers that you’re a legitimate business with a track record of success. Incorporate customer reviews and testimonials on your site; display how many followers you have on different social media platforms and if you have a blog, make sure you have sharing buttons that count how many shares each post has gotten.
7. Give Customers the Ability to Interact With You
Have an easy-to-find contact page, links to your social media profiles, a feed that pulls your latest Instagram posts—whatever it takes to get your potential clients or customers to engage with your business.
Do you have awards from Angie’s List, TripAdvisor, Yelp, or other review sites? Post them on your homepage. These help instill confidence in your services, making it easier for customers to take a leap of faith and make a purchase, book an appointment, etc.
Get Started With a New Website
Do you need a new website? Does your current website need a refresh for a more modern look? Our team at Keylitix can help. Contact us today to get started.