designing a logo

When it comes to logo design, it’s important to strike a balance between timeless and on-trend. These two terms may seem at odds, but with a skilled graphic designer, they don’t have to be. At Keylitix, we craft logos that feel current and modern without being so of-the-moment that they look outdated in a year or two. The secret is to carefully select trending design elements that tell the story of your brand.

Want to know what’s hot in logo design for 2020? Here’s the scoop.

Logo Design Trends 2020

1. Line Drawings

If you follow interior design trends, you’ve probably noticed that line drawings are having a moment. These simple, minimalist illustrations are also increasingly popular for logo design this year. Although very current, line art has been around for decades and it’s here to stay, so this type of logo will stand the test of time—and it’s a logo design element that works for a wide range of businesses, from law firms to daycare centers.

2. Whimsical Minimalist

Minimalism has been popular for years now, but in 2020 we’re seeing minimalist design transition from stark and serious to minimalism with a playful wink. Instead of black, white, and shades of gray, think pops of color and those on-trend line drawings we mentioned above. This type of logo certainly doesn’t work for every business, but if whimsy is your brand, this option might be a top contender for your logo design.

3. Bold Typography

Minimalism is evolving, but its polar opposite is also experiencing an increase in popularity this year: maximalism. This more-is-more ethos is particularly evident in trending font choices. While a few years ago, pencil-thin lettering and dainty hand-drawn typefaces reigned supreme, these days we’re seeing the resurgence of bigger, bolder fonts that have so much personality, they don’t even need the support of imagery. To really make your business stand out, consider custom typography designed specifically for your brand.

4. Negative Space

When we utilize negative space in logo design, we aren’t simply adding margins or kerning—we’re telling a story not only with the elements in your logo, but the elements that aren’t there as well. The most iconic example of this is the FedEx logo, with the arrow between “Fed” and “Ex.” These logos work for just about any business—they can be impactful and meaningful or playful and quirky.

5. Geometric Framing

This logo design trend uses a geometric shape to anchor or ground a logo—an illustration or text inside a circle, rectangle, or triangle. Geometric shapes alone can feel a little dated or retro, but using them for framing instead is a very contemporary look. Because this design trend is subtle, it can be combined with other current trends without the risk of looking too faddish.

Get in Touch With Keylitix for Custom Logo Design

Is your business logo starting to feel outdated? Give your brand a refresh with a modern new logo from the expert graphic design team at Keylitix. Contact us today to get started.